Engagement Marketing by Gail F Goodman

Author:Gail F Goodman
Language: eng
Format: mobi
ISBN: 9781118262085
Publisher: Wiley
Published: 2012-04-02T14:00:00+00:00

Figure 6.3 Ilene’s share with a comment as it appeared in her friends’ Feeds

Business Check-Ins/Tag a Friend

Other socially visible actions include check-ins and tagging people. When someone checks in to your business, as Michael did in Figure 6.4, his action appears in his friends’ Feeds. When Michael checked in to Training Effects, he also tagged the person he was with—which means Joe’s friends will also see the check-in. A check-in has one other huge benefit: It includes a link back to your Page. In Figure 6.4, Training Effects is hyperlinked, making it very easy for people who don’t know about the business to visit its Page and learn more about it.

Figure 6.4 Michael’s check-in to Training Effects

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